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NowCar Dodge Runnin' Hyde Teaser Ad

Dodge Teases Final Last Call Model with Cryptic Ads

Written By, Jordan R

Since Dodge announced its “Last Call” models in September 2022, fans were blown away. The end of an era, Dodge is discontinuing gasoline-powered Dodge Challenger and Dodge Charger models. With only seven models planned, and 500 units of each, once they’re gone, they are gone. We’ve seen six of the seven debut so far, and the seventh was planned to be revealed in November during the 2022 SEMA Show in Las Vegas. Well, that didn’t happen, and Dodge pushed it all the way back to the 2023 Las Vegas Motor Speedway in March. Now that the reveal is getting ever closer, the muscle car automaker is doing what it does best – being really freaking cryptic and releasing teaser ads that say almost nothing. The first two ads have already surfaced, and they don’t really say a lot.

Ad #1 – Last Call Vegas

What is going on in this ad? Nothing except for a zoom in to an evil-looking face with red eyes and yellow smoke wafting pass. At first, we were wondering if this was a hint at the Dodge Challenger SRT Demon returning for one last bow. Released for a single-year run in 2018, the Dodge SRT Demon was unlike any other Dodge out there, with horsepower ratings ranging from 707HP to 840HP. This high-performance muscle car only lasted a year, and Dodge quickly solved the issues this high-octane model caused by releasing less hectic but still incredibly strong models – the Dodge Challenger SRT Hellcat Redeye and Dodge Charger SRT Helllcat Redeye. These were SRT Demons in disguise, and if that wasn’t enough, the Dodge SRT Super Stock was the closest a consumer could get to the original Demon, powered by a supercharged 6.2-liter HEMI® high-output V8 engine able to generate 807 horsepower and 707 lb.-ft. of torque.

The image in the ad looks kind of more like a goblin of sorts. The second ad cleared that up, but in classic Dodge fashion, raised more questions. Apparently, a transformation is coming up.

Ad $2 – Runnin’ Hyde

A play on words “Run and Hide”, this second ad is a little longer, and more or less looks a little crazy. Instead of a goblin, we have a cute little leprechaun hooked up to a golden IV bag. At least, he’s cute until whatever is in that IV bag hits his veins and he goes through some bizarre transformation. The ad ends with a smoke screen and a much taller leprechaun walking towards the screen. If this was a play on “Dr. Jekyll and Mr. Hyde”, then the use of a transformation hits the nail on the head. Could it be a tip of the hat to the upcoming Dodge battery-electric vehicle (BEV) lineup, the Fratzog models? It’s a transformation of the brand for sure, but how sinister is it going to get? Maybe not SRT Demon levels, but from we’ve seen so far, Dodge is definitely leaning on its high-performance past to get fans ready for its new lineup. We’ve already gotten a good look at the 2023 Dodge Hornet PHEV and the first electric concept, the Dodge Charger SRT Daytona BEV.

Last Call Models

So far, the “Last Call” models are all classic in some way. The current lineup is the Dodge Challenger Shakedown, the 2023 Dodge Charger Super Bee, and the 2023 Dodge Challenger Scat Pack Swinger, 2023 Dodge Charger Scat Pack Swinger, the 2023 Dodge Charger King Daytona, and the 2023 Dodge Challenger Black Ghost. The Ghost is the most limited thus far, with only 300 units made available. We wonder if the seventh and final “Last Call” model will be just as much of a classic as these.

Can you think of any Dodge models that had to do with a leprechaun? We’ll do some of our own research, but we’d also like to hear what the consumers think. Join the discussion on NowCar social media.

Photo Source/Copyright: Stellantis Media