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The 2023 Consumer Electronics Show (CES) is the next big auto show, starting next year, January 5-8, 2023. Wow, that feels weird to say. Although the main focus is consumer electronics, automakers do tend to have an exhibit going on during the CES. One automotive group has been extra loud about its upcoming space. Stellantis will be at the 2023 CES and the most notable addition to the spread is the all-electric Ram 1500 Revolution concept. First teased in early 2022 during the Stellantis Dare Forward 2030 conference, the all-electric Ram 1500 seemed like a dream. In January, we’re finally getting a real look at this new electric pickup truck.
Designed with consumer input, the Ram Revolution should be quite the interesting model for the first all-electric entry for truck automaker, at least for retail consumers. Amazon got its hands on a ton of Ram ProMaster EV units for deliveries going forward. Still, the Ram 1500 Revolution will be one of the many battery-electric vehicles (BEVs) set for production across the rest of the decade, at least 75 new models for all of Stellantis. The all-electric Ram 1500 will be joined by the first all-electric Jeep and Dodge eMuscle, already showing off the 2023 Dodge Hornet PHEV and an all-electric Dodge Charger Daytona SRT Concept.
The CES 2023 address for the Ram Revolution will be delivered by Stellantis CEO Carlos Tavares on the first day of the show. All we know for now is the Ram Revolution will be based on STLA Frame, the BEV-by-design body-on-frame architecture by Stellantis. Joining the exhibit is another Stellantis brand that doesn’t produce its own models, but instead, places a major focus on car rentals with its growing shared vehicle market. This brand is called “Free2move”.
Changing the mobility marketplace for B2B and B2C consumers, consumers are finding new ways to temporarily own a vehicle when necessary without having to pay a fee every month – well, unless the rental term is that long. Free2move offers plans that charge by the minute, day, or even a month so consumers can find a car when they need it and in their budget. Internationally recognized as a premium provider of mobility services, Free2move is also one of the largest players in the VaaS (vehicle as a service) industry. If like other services, gasoline is usually already paid for or come with a company-owned fuel card, and insurance coverage has been taken care of.
For the 2023 CES, Free2move will be unveiling its 2030 vision of mobility services in the marketplace. Brigitte Courtehoux, CEO Free2move will be onsite at the Free2move section in the Stellantis pavilion, discussing the future of mobility and rideshare services. There has not been any more information on what the presentation includes for Free2move, but the Stellantis’ transition to EVs for the rest of the decade will also be one of the topics covered. In the past Tavares has claimed that the auto group has waited this long to introduce EVs by watching what goes right and what goes wrong for competitors. Maybe the wait will be worth it.
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