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Chrysler Brand Will Be Revitalized By Stellantis

Written By, Brad R

Chrysler will stay a major emphasis of Stellantis and its expansive portfolio. Since joining with the Fiat group years back, the automaker's total vehicle lineup was etched down to exclusively two vehicle platforms. The broadly popular Chrysler Pacifica minivan and the Chrysler 300 sedan, the latter of which has been constructed since 2010. Needless to say, it's a lot different from the Iacocca-era that renewed the brand. With that in mind, Stellantis CEO Carlos Tavares expresses it's position to modify towards a much greener future. With over a century of history, Stellantis is wise to keep this brand running and moving in the right direction to expand widely into other segments.

The head of Stellantis, now in control of the brand's direction, says considerable "gorgeous" new models will be joining the brand's lineup, including the 2025 Chrysler Airflow SUV, a new crossover SUV that has been in the public eye since a recent concept was shown off. The future shows plenty of room for growth for the brands. Tavares didn't state specifically how many new models the brand would develop, but with his statement, he indicated there would be plenty more all-new vehicles added to Chrysler's current lineup. 

"Chrysler is one of the emotional pillars of the former FCA. Chrysler will be relaunched," Tavares expressed Tuesday at an investor meeting.

Chrysler Is Redefining Its Brands  

Chrysler will be forming "lifestyle family cars," so don't envision the return of the Imperial car or another retired nameplate that was operated in the past. The next primary plan is to complete these vehicles to become all-electric by 2028; this signifies Chrysler will only be constructing monotonous instruments, as these new cars are set to be stunning as Tavares said. Tavares has voiced on the Fiat brand's future in the United States remains unknown early on in 2022. However, Tavares estimated the reality that Stellantis' European brands will not be sending cars over to the United States. 

Tavares has also underscored Stellantis' plans to evolve into a clean mobility company, as opposed to just a conventional automaker. Chrysler will be boosting its business to deliver more interior software bonuses, more improvements to vehicles after they've been vended, and a more significant existence in the commercial vehicle space with a new fleet of electric Ram ProMaster vans. These Ram vehicles are set to be made and used by Amazon. All of this growth and expansion, the company says, will lead to greater revenue, more significant profits, and in turn, a more firm and more profitable Chrysler brand starting now in 2022. We are anticipating the differences and can't wait to see where Chrysler grows and goes next. Want to drive the newest Chrysler vehicles? We have them ready to go for our NowCar readers.

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