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Chrysler Airflow Concept Being Rebranded

Written By, Brad R

Chrysler is moving from the Airflow concept that was first revealed as a wide two-row crossover. Stellantis Chief Design Officer, Ralph Gilles described the latest concept as an enhanced, modern design than the previous design known as the Airflow concept. The driving factor for the massive change comes at the request of Chrysler Brand CEO Chris Feuell. The new head of Chrysler has a fresh eye and an updated “rulebook they want to play by” according to the play set to change everything for the first ever Chrysler EV. This won’t be the Chrysler 300.

The new CEO “wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. It is evolving in a new direction. Airflow was a great exercise to signal again the type of vehicle Chrysler might want to do," Gilles revealed. As a compelling crossover it was a great starting point. Now with Feuell's new direction, the team sought to improve their own Airflow design. 

Removing the Airflow

The Airflow name is for the concept solely. "There is a group of people who love the Airflow name and just as many who beg us not to use it," Feuell says. The brand has been striving with ambition to remove naming consultants and the brand chief is excited about the short list of names, a combination of legacy and new names. The likelihood of new names increases as Chrysler works to change the brand. 

Chrysler's large crossover concept was spoken of quite fondly at customer clinics in Los Angeles earlier this year. "So, we know we have a hit on our hands," Feuell says. Gilles added, “(Airflow) blew the doors off. That's a good sign. And Chrysler is ripe for that. We've done it before, we've been able to give the brand new, exciting product, so we're pretty stoked about it."

Infused With Horsepower And Technology

The next ride will be offered with both 400 and 800-volt systems for fast charging. Customers can choose between a standard and long-range version, with a range of up to 400 miles. The Chrysler brand wants to be on the forefront of advanced tech and will be a first adopter of new technologies in its vehicles when the timing lines up. The brand aims for what it calls "harmony in motion" with sustainable materials and seamless technology to improve communication, mobility management, and help the owner be more productive in daily life. Systems must be promising more with customers anticipating an activation with a touch or two, and easy to use. Vehicles must all be obtainable at an affordable price,” Feuell added.

The new appearance will be revealed to the public until 2024, but the production-intended vehicle was shown to dealers who need to know there is an exciting new vehicle coming to keep up their excitement and reassure them that the company is investing in the Chrysler brand during next year's barren landscape with a single model to offer. When the Chrysler 300 fullsize sedan ends production at the end of the year, the Pacifica minivan will be the only model in the lineup and must carry the weight of the brand's existence for more than a year until the new electric SUV is introduced in 2025.

What Will the Crossover Become?

The automaker has not determined where either crossover will be produced but the upgraded minivan plant in Windsor, Ontario, near a new battery cell plant slated for the city, is a strong possibility. Knowing that the Airflow concept has changed drastically, and seeing how the Ram Revolution electric pickup became more conservative as the production Ram REV pickup.

"Starting in 2025 you are going to see a succession of new products coming from us every single year," Feuell added, culminating in a whole new portfolio by 2028. She is not saying how many vehicles there will be in total. We can expect a larger crossover after the first one; a three-row SUV to complement the initial two-row fully electric SUV.

Whether the award-winning Chrysler Pacifica Hybrid or another option is the correct call, we support innovation and invite our customers to gain the most value they can with our help! Chrysler is moving towards the future with expansion that gives way to improving the very roads we all drive with safer, more efficient rides. Get started with our support at NowCar right this moment!

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