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The automotive market has been doing some crazy things as of late. With electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) starting to become the main course for automotive lineups, there is another change taking place. The truck market is becoming more competitive, much broader these days since the average pickup truck is no longer just a work truck. With many automakers already starting the march on electric pickup trucks, like General Motors and Chevrolet, Ram Trucks is also joining with its first electric Ram 1500. Before all that, though, Nissan is taking one last stab at what a pickup truck can do with the three truck concepts the automaker is bringing to the 2022 Chicago Auto Show - the Project 72X, Project Hardbody and Project Adventure – are all based on the 2022 Frontier mid-size pickup.
"Truck culture is now very broad – hard core off-roaders, overlanders, surfers and kayakers, environmentalists, fishing and hunting outdoor enthusiasts and more…The common ground is that they all use their trucks as canvases for personalization. We're offering three styles to show how they could modify their own new Frontier." - Hiren Patel, project lead designer, Nissan Design America, Inc.
Like we said, pickup trucks are no longer just work trucks. They’re becoming vehicles for adventure, rock-crawling, and even camping. With that in mind, Nissan decided to introduce three pickup truck concepts. The best part? Consumers won’t have to wait for these trucks to be produced. Because they’re all based off of the original 2022 Frontier mid-size pickup, each concept is simply a Frontier with aftermarket parts and accessories with custom-designed pieces and graphics already available through Nissan.
Project 72X Frontier
Introducing what else this truck can do, the Project 72X Frontier is like dipping one’s toes into the pool before taking the plunge. Built off of the 2022 Frontier Crew Cab S 4x4 grade, Project 72X is a little more rugged, built to handle more than asphalt. Originally introduced in 1979, the 720 eventually was the first Nissan pickup truck to make landfall in the states. Back then, it was just a bare bones work truck. For 2022, alongside gray exterior tones and graphics, the Project 72X Frontier comes adorned with white-painted steel wheels wrapped in PRO-4X tires, a 2.5-inch lift kit with adjustable front upper suspension arms, and a sport bar behind the cab.
Project Hardbody
Going up a level for those that really like to go off-road and challenge themselves, and their vehicle, this concept is also paying its respects to an iconic Nissan truck, the Nissan D21 "Hardbody." Built on a 2022 Frontier Crew Cab SV 4x4, the capabilities of this midsize pickup truck literally climbs. Featuring a 3-inch lift kit with adjustable upper control arms, this truck comes equipped with overfenders from the current PRO-4X model, classic Hardbody block-style wheels with 33-inch tires, a bed-mounted spare tire carrier, sport bar with modern 10-inch rectangular LED lights, and for a little more style, blacked-out front end and door graphics with '80s-style shadow outlining. Whether on the road or off, this pickup truck can handle it.
Project Adventure
For the last few years, pickup truck automakers have been pushing the limits, showing us that the trucks of today are for those on the road as well as those in the wilderness. Having a popup tent in your SUV or truck is all the rage nowadays for a little glamping, and the Project Adventure is ready to go, built off of a 2022 Frontier Crew Cab PRO-4X, Project Adventure. This midsize pickup trucks comes with a 5-inch lift kit, 34-inch mud terrain tires, Yakima® bed rack system and Yakima® LoadWarrior roof basket, sky tent, and Bluetooth® bed audio system by KICKER®. For those who need to cross a water bed to get to their favorite camp site, a special carbon fiber snorkel was designed and crafted for Project Adventure, especially. Alongside the exterior is a custom body wrap depicting an atlas of the U.S. Get some stickers and mark off top destinations as you travel.
All this and more will be showing up at the 2022 Chicago Auto Show, and we plan to bring you all the cool news we can get while we’re there. Follow along with us on NowCar social media to learn more!