Mitsubishi Mirage Breaks Sales Record in February 2015

Written By, NowCar Team

2015 Mitsubishi Mirage

Mitsubishi's small, affordable hatchback, the Mirage has been making big moves in 2015, breaking its January record quickly in February with 1,863 total units sold.

This marks a 67 percent year-over-year improvement, and puts the 2015 Mirage's sales ahead of cars like Toyota Prius V and Hyundai Veloster. 

So what's driving this surge in new car sales for Mitsubishi's smallest model? Let's find out! 

It's Priced to SELL

The 2015 Mirage's biggest competitor is without a doubt Nissan's Versa Note. A recently redesigned four-door hatchback, the Versa Note makes for tough competition in the subcompact market. 

The problem with the Versa Note? Its base is price over $1,000 ($14,180) more than the Mirage ($12,995). With that extra cash, Mirage owners can start thinking about options or even buy an extended warranty. (We'll touch on why that's important below!)

Long Basic and Powertrain Warranty

Mitsubishi's 5-year/60,000-mile basic warranty offers twice as much protection as your standard manufacturer warranty of 3 years/36,000 miles.

What does the Versa Note offer? That standard 3-year/36,000 warranty. Another point for the Mirage! 

Throwing the powertrain warranty into the mix, and the Mirage looks even better. Where the Versa Note offers a respectable 5-year/60,000-mile warranty, the Mirage goes above and beyond the ordinary and offers buyers 10 years/100,000 miles worth of powertrain coverage. 

You might be wondering why the manufacturer warranty is so important. After all, most car trouble comes long after those have expired, right? 

Not in all cases, and some individual cars experience issues sooner than cars of the same model. It's the same with anything with as many working parts as an automobile.

This means the longer the warranty, the less you have to worry about the vehicle having issues that might lead to out-of-pocket repair costs. 

Fuel Efficiency

Sticking with our comparison of the 2015 Mirage and 2015 Versa Note, the Mirage also has superior fuel economy.

Rated at 34/42 mpg, the Mirage's small size and efficient three-cylinder engine gives it one of the best combined ratings of any subcompact hatchback. And of course, it beats the Versa Note! 

At its most efficient trim, the Versa Note is only rated at 31/40 mpg. 

Of course, to be fair, the Versa Note does feature a more powerful four-cylinder engine. But with cars priced under $15,000 buyers are really looking for the most value for their buck. In the end, that's exactly what the 2015 Mitsubishi Mirage offers.

 

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