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Encouraging signs are being revealed regarding the future of the Dodge brand. Dodge has decided to curb the V8 era that has gone on since Dodge brought back the Dodge Charger in 2006. For the last fifteen years we've seen the addition of some of the most powerful muscle cars in the industry. The 2021 Dodge Charger and 2021 Dodge Challenger are both stunning examples of where the brand currently stands, but what can we expect going ahead as the 2020's are already flying by? Early sales in 2021 saw Dodge sell a higher percentage of Dodge Durango, Charger and Challenger models.
The Next Direction of Dodge Going Forward
The Dodge brand knows where the future is headed, as the path towards electric vehicles (EVs) is the goal. Dodge is also aware that compared to rivals, they have the youngest buyers compared to other manufacturers like Chevrolet or Ford. Dodge first noted this a couple years ago, but has followed up with more evidence that they sell their vehicles to "the youngest demographic in the industry" according to Dodge.
The car-buying demographic that makes up most of Dodge sales is diverse including the second-highest number of Asian, African Americans, and Latin buyers according to the Head of the Dodge Brand Sales Operations, Matt McAlear. The wide variety of V6 and V8 engines included in Dodge vehicles has driven sales for years and continues to a new generation of customers. However, the landscape of these vehicles might alter with the renewed focus of Stellantis (parent company of Dodge) as they look to offer more fuel efficient vehicles.
2021 Has Proved Some Impressive Success
So far in 2021 Dodge has seen a growth in sales that should surpass pre-pandemic numbers posted in 2019. Dodge had started to take the focus away from building 800 horsepower vehicles like the Dodge Challenger SRT Super Stock. However, there was a promise to continue the SRT (Street Racing Technology) vehicles for the near future. While these are the most exciting vehicles for any owner to want, they aren't fitting the mold of what the future holds for the Dodge brand and its EV goals.
"There hasn't been a date drawn in the sand saying you'll no longer be able to buy an iron block Hemi anymore, but everybody knows it's coming and they want to enjoy [the engine] while they can. The replacements are going to be so much more exciting," stated Matt McAlear, Dodge's head of sales operations.
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