Why Women are Turning to Online Car Shopping

Written By, NowCar Team

Women Turning to Online Car Shopping

Yes, online car shopping is increasingly the preferred purchase method when it comes to women who are in the market for a new car. As more online avenues open up new worlds of car shopping, the industry is witnessing a rise in the number of women who prefer to buy a new car online. Why? Well, there are a number of reasons, and we're hard-pressed to uncover any drawbacks.

Reflect for a moment on the traditional car dealership, the haggling, the head games, the pushy salesman. Car shopping for most of us, regardless of gender, has historically been on par with other painful experiences like root canals, taxes, and hey, even childbirth. No one likes the environment, the process, and many times, consumers leave unhappy with the outcome. Buyer's remorse is not at all uncommon as a result of hassled or hurried car purchase agreements.

But, let's be honest. This is especially true when it comes to women. When a woman walks into one of these dealerships, she is basically a bull's eye on legs. Even if she has done her homework, and she likely has because she knows what she's up against, the odds are she will be quoted higher prices than a man armed with the same knowledge. So, even with an honest attempt at negotiating, chances are she's going to come away with a higher quote, regardless.

So, it's not at all surprising then that women are celebrating any opportunity to buy a new car online. Think about it. Women can research from the comfort of their own homes and offices, in a quiet and calm manner. There is no salesman breathing down her neck or shoving rashly arrived at sales figures in her face. She can calmly review the specs, and even reviews of those vehicles in order to arrive at the car she actually wants.

Once she's done that, she can approach online car dealers and negotiate with total anonymity and without the threat of appearing either stupid, naive, bossy, or demanding. There is no risk of insult here because the online seller knows nothing about this female consumer. The online seller, in fact, doesn't know if this consumer is male or female. When you buy a new car online, you enter a gender-neutral territory, where everyone is free to truly pursue the best deal possible without angst, anger, or mind-numbing negotiations.

The beauty of online car shopping continues. Once the car has been found, specs have been precisely ordered, and the price agreed upon, the consumer can relax knowing that the car will be delivered directly to her home. The demon dealership is out of it completely.

For those women looking for a new car, save yourself the haggle and hassle of the dealership. Take a breath, settle in, and buy a new car online from the comfort and confidence instilled on your own turf.

 

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