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Oh, Ladies and Gentlemen, the Gods of Writing are smiling down on me today. Do I have the story for you - while browsing my Google Feed this morning, I came upon a video about the Ford Bronco Sport. The opening statement is, “Shopping the Jeep Compass? Check out the Bronco Sport”. Oof, already off to an amazing start. Nothing like telling consumers to “shop for your competitor” while “checking out your own model”. Yes, I’m going to tear Ford a new one today, so pop some popcorn and enjoy the show. Here’s all the reasons why the Jeep Compass beats the Ford Bronco Sport at every turn.
Let’s start in order of the ad. The first highlight of the Ford Bronco Sport is the Terrain Management system with “G.O.A.T. Modes”. Not only does this sound…well, I can’t think of anything that isn’t a direct insult…but it stands for “Goes Over Any Type of Terrain”. This includes Mud, Sand, Ruts, Snow, or a blend of these. Sound the alarms! It’s just so revolutionary. Almost like Jeep thought of that years ago. Oh right, the Jeep Compass comes with the Class-Exclusive available 4x4 Selec-Terrain® Traction Management System with a range of settings for Auto, Snow, Sand, Mud, or the available Rock mode. Gee whiz, the Bronco Sport ad didn’t mention anything about being a class-exclusive or having a rock mode – probably because they’re just copying some off-brand multiple terrain system everyone else has.
The second highlight is an available Best-in-class horsepower. I’m not going to B.S. you here and say Jeep Compass has better horsepower, but it does come equipped with a 2.4-liter I4 Evap MultiAir engine with start-stop technology for increased fuel efficiency. The Bronco Sport ad doesn’t say anything about what kind of engine consumers can expect for that “best in class hp”, but Ford is kind enough to write “ratings based on premium fuel” in very small letters only someone with a pause button will be able to examine and read. You know, because EVERY consumer doesn’t go straight for regular fuel, (the cheapest option that isn’t diesel).
When it comes to the 2021 Jeep Compass, the ground clearance is 8.2-inches – standard. The Ford Bronco can offer 8.8-inches of ground clearance, but consumers will have to check their wallet before cashing out for a feature that, for a vehicle that claims to have better off-road handling, doesn’t offer it standard. The ad tries to salvage this by putting in big bold words that the Ford Bronco Sport comes with “Standard 4x4”. Yeah, I guess giving consumers a choice between two-wheel drive and a 4x4 drivetrain, able to shop based on more than capability, is just a silly business decision by Jeep. Oh yeah, you can read my eye-rolling in that sentence.
The only thing I don’t think Jeep has added yet is the Available Trail Control, which as the ad describes it, is like having cruise-control for off-roading with controlled-speeds. Hmm…something about that doesn’t sound right. When going off-road, rocks, steep inclines, ruts, and sometimes pools of water can pop up at any time. Does the driver really want to be relying on cruise-control to manage the speed, or would they rather be in control at all times, able to react and rock-crawl at their own rate? Oh and by the way, the Jeep Compass is getting some semi-autonomous features in the near future, so eat grass, Bronco Sport.
Lastly, the Ford Bronco Sport boasts 65 cubic-feet of cargo space. Okay, the maximum interior cargo volume of the 2021 Jeep Compass is 59.80 cubic-feet. The difference is so miniscule, and with all the stuff Jeepers are known to pack into a Jeep and onto the roof, no real off-road warrior is going to have trouble packing all they need without five more cubic-feet of space.
Now here’s my favorite part. The ending tagline. “Isn’t that why you want a Bronco Sport in the first place? Because ‘it’s built wild’...” I am literally lolling. That is so cheesy, OMG. Do yourself a favor and get a real off-road vehicle from Jeep.
Plus, save money with our credit check and rebate questionnaire when you purchase a Jeep online with NowCar. Oh, and I almost forgot - Jeep landed on the 2021 AutoPacific Vehicle Satisfaction rewards, where real owners rate vehicles based on their satisfaction level. Not a single Ford model made the cut - imagine that...