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NowCar Stellantis Logo

Stellantis Has a New Logo for 2021

Written By, Jordan R

2020 has been a crazy year for everyone and every business, but 2019 also shook things up a bit, specifically the auto industry. Fiat Chrysler Automobiles (FCA) one of the large automotive groups out there, was courting other automotive groups for a merger. First with Renault, which would have been very interesting with the Renault-Nissan-Mitsubishi Alliance, but it was not to be. Instead, FCA and the PSA Groupe shagged. The latter may not have much stage presence, but the two are aiming at a mutually beneficial relationship. Things got a little shaky for FCA and PSA after the COVID-19 pandemic (still active), now Stellantis, but the merger is being finalized and to kick things off, we have a new logo to look forward to.

Just about 100-percent complete, the merger between Fiat Chrysler and the PSA Groupe to become “Stellantis” is set for the end of the first quarter of 2021, Q1 2021. It feels so far away, but time flies quickly. If FCA and PSA are to become known as “Stellantis” after March 2021, then we’re going to need a logo or some kind of visual image people think of when they think of the new name. Luckily, neither FCA nor the PSA went with fancy symbols or family crests when designing their respective logos. Both automotive groups just went with font for the name, and that was it. So, going with the tradition, the focal point for the new Stellants logo is the name.

Aside from the “A” not actually being an “A”, and a little starburst, it’s not too flashy, but let’s back up a bit. By the end of Q1 2021, Stellantis will have an automotive portfolio consisting of 14 brands. “Stellantis” comes from the Latin root “stello”, which means “to brighten with stars”, That starburst in the midst of the new logo is meant to be a visual representation of the spirit of optimism, energy, and renewal of the two automotive groups to lead the industry into the next era of sustainable mobility - or at least that’s the goal.

How will this merger benefit both automotive groups? Well think about it. RIght now, PSA needs some kind of standing in the North American market - before the merger, not many people stateside had heard of them. Now that Stellantis is the new deal, PSA will get some attention, which will lead to sales, which can then be invested into R&D, which can then lead to the development and utilization of altq fuel technologies. Fiat Chrysler had a bit of a problem meeting the strict CO2 emission standards of the European Union, and adding more than the Chrysler Pacifica Hybrid and Jeep 4xe vehicles to the lineup will definitely help the automobile group stand on its own legs - without Tesla this time.

It’s all happening in the first quarter of 2021, we’re only a few months away. That’s right, people. 2020 is almost finally over! At least we have some things to look forward to, like the Stellantis merger, new automotive concepts, technology, maybe even a self-driving car from FCA self-driving car from FCA (Stellantis)? It’s completely possible. Stick around when you follow along with us on NowCar social media.

Photo Source/Copyright: FCA Media