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Kia Takes Top Spot in JD Power Initial Quality Study

Written By, Jordan R.

For the second year in a row, Kia Motors took the top spot in the annual J.D. Power Initial Quality Study.

In addition to earning the top spot in the brand Initial Quality Study, out of all brands, Kia earned the most awards in the model-level categories. The models that ranked highest in initial quality include the Kia Cadenza, Kia, Forte, Kia Soul, Kia Niro and the Kia Sorento.

The news about the J.D. Power Initial Quality Study came just after three Kia models earned three awards at the AutoPacific Vehicle Satisfaction Awards. The auto brand continues to show it can be one of the best, and not by following the auto industry craze of SUVs and crossovers, but by making great cars - period.

The AutoPacific Vehicle Satisfaction Awards isn’t your typical automotive awards show. No, they concentrate on the satisfaction of an owner and their vehicle, its reliability and quality. Over 50,000 car owners chose to opt-in for a survey that covers and rates over 50 attributes, including how comfortable the interior is, the visual appeal of the vehicle, its fuel economy, and overall performance. Kia made it to the top of that list.

“Kia’s performance in our Vehicle Satisfaction Award research shows that Kia’s new products are more-than-competitive in their product segments … It is tough to win AutoPacific’s VSA two years in a row and Kia Optima’s performance shows it not only has eye-catching style, but also has the outstanding functionality midsize car buyers require."

-George Peterson, president of AutoPacific.

So which models made the cut? The 2016 Kia Optima midsize sedan (second year in a row), 2016 and 2017 Kia Cadenza premium sedan, and the 2017 Kia Sportage Compact crossover were named winners in midsize car, large car, and compact crossover SUV category segments this year. Last year, Kia won the top spot, scoring higher than General Motors and many other brands, and this year they continue to shine in the spotlight.

The Kia Optima offers many features, comfort, and performance, all with a great starting MSRP of $22,200. Plus, there’s a hybrid and a PHEV option if the increase in price is worth the goal of lessening the carbon footprint. If looking for luxury, then the Kia Cadenza is a top choice, with leather heated seats, a sunroof, and a 7-inch touchscreen with UVO eServices - starting MSRP at $31,900. Crossovers are nearly dominating the auto market, and with the Kia Sportage earning an award, it definitely has its work cut out for it, with a starting MSRP of $23,200.

Want your own award-winning Kia? Let the search begin.

Photo Source/Copyright: Kia Ad Planner

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