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These days, one could say Kia Motors is changing their philosophy on automotive design. They’re placing a focus on not just the way a car looks but also the way it feels and “speaks” to a customer. It all starts with their new and upcoming vehicle, the Kia Stinger, almost on its way to being released.
New Designer
For awhile now, Peter Schreyer, the current chief design officer at Kia Motors since 2006, has been making milestones for Kia Motors design. He was the inventor of the tiger nose grille Kia is known for, and this month he’ll be joined by Pierre Leclercq, a former designer at BMW and Great Wall Motor. Having been the head of design for Great Wall Motor, a company based in China and the same company that attempted to court Jeep when the discussion of selling the brand was made public, Leclercq will be a great addition to the Kia Motors design team when it comes to designing vehicles for the global market.
"Leclercq is one of few star designers who have experienced all of the major automobile markets including Europe, the United States and China.” - Kia Motors.
Working with Schreyer and the Hyundai Motor Group China design head, Simon Loasby, these three will be responsible for developing Kia's long-term design strategy and strengthening its design networks in the U.S., Europe, China, and Korea. To further prove a point, Kia Motors is doing more than hiring a new team for their future automobile design. They’re also bringing the soul of world renowned design to the Kia Stinger.
Stinger Runway Racing Challenge
Earlier this month, Kia Motors converted a chunk of New York City into a fully functioning race track to test and display the true power of the Kia Stinger. Not only this, but they also had a great lineup of drivers to take the wheel - fashion designer Brandon Maxwell, supermodels Candice Swanepoel and Joan Smalls, baseball legend and CEO of A-ROD CORP, Alex Rodriguez, writer and TV host Derek Blasberg, and social media superstar Cameron Dallas. If Kia was looking for global influence, they definitely got it with this team.
During the race, the Kia Stinger was able to accelerate from 0-60 mph in 4.7 seconds. Now that’s a great time for what Kia is calling a fastback automobile. Placing the race in the Big Apple was also a smart move. After all, many people still like to think of New York City as “the center of the Universe”.
"This is our first Stinger Runway Racing challenge, and we chose New York because the city reflects everything Kia and the Stinger stand for: youth, vibrancy, style, performance and quality … We are honored to have been joined by all our friends from fashion, entertainment, news, and sports for our first race in celebration of the youthful and super-handsome Stinger at our Stinger Runway Racing event in New York." - Justin Sohn, president and CEO, Kia Motors America.
The all-new 2018 Kia Stinger release is just around the corner. We’ve been waiting on it since it first debuted back in January. According to Sohn, Kia Motors’ new image is what “attracts the young, and the young at heart, in fashion, music, sports and entertainment to take part in our fast-paced runway race.” Do you think that statement will hold up once the Stinger hits the streets? Let us know on social media.