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Kia Earns J.D. Power's Top Award In New 2020 Initial Quality Study

Written By, Brad R

Good things have gone on for Kia Motors. In addition to making some changes to the brand, including adopting a new logo to replace the traditional style of its old logo. Just as the brand is looking to put a new face to its brand, but even better news comes as a result of new recognition by one of the top data analytics companies, J.D. Power. The latest J.D. Power U.S. Initial Quality Study was announced and has chosen Kia as number one among all automotive brands for 2020. Let's break down the reasons Kia has done so well this year.

What J.D. Power Represents 

Each year, the J.D. Power awards are given, a benchmark for the automotive industry. The report found an average of 136 problems per 100 vehicles. J.D. Power has gone through an annual amount of 87,282 owners of 2020 vehicles gave responses that included 189 vehicle series across 26 segments. The question is asked of owners after 90 days of driving a vehicle and collectively Kia Motors ended up ahead of all others in the industry. The annual report analyzed responses from 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners.

Kia Sees Many Vehicles Finish In Top 10 of J.D. Power

The awards for Kia comes from the success of the Kia Forte and Kia Soul. Both of those vehicles were selected in the top 10 vehicles of the industry. The Kia Forte is a segment-best for the compact car segment while the Kia Sedona finishing with honors for the minivan segment. The Kia Sorento was awarded in the upper mid-size SUV segment and the Kia Soul earned its high-marks in the small SUV segment. Making a brand stand out is one thing, but keeping customers happy is a whole other ball game, one that Kia has become very good at.

What Makes A Brand Great

Automotive companies work diligently to prepare vehicles that customers embrace. The gift of rewarding drivers with a phenomenal experience, especially early on, is what helps customers stay with a brand for years and even generations. Putting other customers in the know of what's exceptional and worthwhile means a greater chance of adding more drivers to the brand. 

“An exceptional run. Earning top honors for a sixth consecutive year from J.D. Power’s U.S. Initial Quality Study, among all mass-market brands, is an exceptional honor and testimony to our teams’ continued dedication and the high-quality vehicles they produce. Another proud milestone on top of our other awards and sales success we’ve seen,"  said Elias El-Achhab, Chief Operating Officer at Kia Canada. 

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Kia has done outstanding work to keep drivers happy and this award is another reason to keep customers interested in the brand. Want to build a new Kia vehicle to your liking? Reach out to us on social media to let us know what you think of the Kia brand. For any new vehicle shopping needs you have, we can assist with all buying needs anytime at NowCar! Build your perfect ride with our help right now.

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