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Ram has won a decisive victory over rival brand Chevrolet. Ram has witnessed its 2019 sales exceeding projections and earning more than Chevrolet since last year and has continued this success through the first six months of 2019. Ram sales, from their all-new 2019 Ram 1500 and 2019 Ram 1500 Classic to the latest heavy-duty Ram 2500 and Ram 3500 pickups total 299,480 vehicles. Ram is more than pleased as that number was 42,703 vehicles more than the Chevrolet Silverado. Ram pickups are experiencing a surge with massive growth in June 2019 versus June 2018 figures, growing by 56%. Ready to find out how Ram wins over customers?
Why Buyers Side With Ram
Ram has introduced their latest pickups with the all-new 2019 Ram 1500 serving as the basis for their all-new lineup of Ram 2500 and Ram 3500 pickups. These pickups were made to provide drivers with a luxurious option unlike any other pickup on the market. These trucks look sleek and stylish and both inside and out. Each pickup offers incredible strength and towing capabilities, improving on the outgoing generation of Ram pickups. In comparison to the Chevrolet Silverado truck lineup, buyers have decided by going with the option that provides the quiet-cabin, rich interior, and class-leading 12-inch infotainment touchscreen.
One Reason Buyers Love Ram
No buyer wants to buy a gas-guzzling pickup. The eTorque mild-hybrid engine added to the 2019 Ram 1500 helped provide better fuel economy. The all-new Ram 1500 increased the gas mileage in the base 3.6-Liter Pentastar engine in the 2019 Ram 1500 to 20 city mpg up from 17 city mpg in the 2018 Ram 1500. Even more impressive is the 3.0-Liter EcoDiesel V6 engine that was newly introduced and it provides an incredible 20 city mpg and 27 city mpg. The EcoDiesel V6 supplies 240 horsepower and an astounding 420 lb-ft of torque. That is the kind of power that owners want and the kind of gas mileage needed to get better results and save money.
Technology and Luxury Go Together
The Ram 1500 won Edmunds.com’s Editor’s Choice Award yet again, in addition to being named as MotorTrend’s Truck of the Year and Cars.com’s Pickup of the Year. How was it so that the Ram 1500 won these awards? Improved technology. Active noise cancellation, SiriusXM with 360L that provides entertainment and allows complete voice control, smartphone integration and the available Harman Kardon Premium Sound provides a 900-watt experience through 19-speakers. That is the icing on the cake for drivers that want to be surrounded by beautiful music while enjoying the available Natura Plus leather seats that provide 58% more leather than rivals Chevrolet and Ford.
“Ram sold nearly as many as Silverado during the 2018 calendar year, suggesting major pressure from one of the hottest brands of recent years. The bottom line is that the truck segment continues to remain strong and will continue to do so with new entrants and continued consumer demand for capable vehicles.” Akshay Anand, Executive Analyst for Kelley Blue Book.
Why Shop Anywhere Else?
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