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A little militaritan, but when dealing with J.D. Power and Associates studies, that’s kind of the atmosphere when discussing the awards and rankings. No brand is “number one” and no brand “wins” anything. Brands get “top marks” or “earned X award”. So we’re starting this article off with a more serious tone, although the meat behind it all is actually some really great news.
One of the brands you can find available here on NowCar is Chevrolet, and it was the most awarded brand in various J.D. Power automotive studies in 2017. In total, six Chevrolet cars, trucks and SUVs won a total of nine awards in J.D. Power’s 2017 Vehicle Dependability, Initial Quality, and APEAL Studies.
The J.D. Power Vehicle Dependability Study (VDS) has been going on for 29 years and the study measures the number of problems per 100 vehicles (PP100) experienced by the original owners of three-year-old vehicles over twelve months. Basically, it examines the number of issues reported by original owners of 3-year-old vehicles in the third year of ownership to determine which cars are the most reliable. The 2017 J.D. Power VDS focused on 2014 model year vehicles and the 2014 Chevrolet Sonic, 2014 Chevy Camaro, 2014 Chevy Tahoe, and 2014 Chevy Silverado HD were named most dependable in their class. Or in other words, those vehicles had the fewest number of reported issues reported by owners.
*In case you were wondering, the results for the 2018 J.D. Power Vehicle Dependability Study have already been released and four Chevrolet models were named most dependable and they include the 2015 Chevy Equinox, 2015 Chevy Malibu, 2015 Chevy Traverse and the 2018 Chevy Silverado.
Another major J.D. Power Study in 2017 is the Initial Quality Study (IQS) and it surveys owners of new vehicles after the first 90 days of ownership about how they feel about their car. J.D. Power associates then calculate the average number of problems per 100 vehicles within the first 90 days of ownership. In 2017, the the 2017 Chevrolet Silverado, 2017 Chevrolet Silverado HD, and 2017 Chevrolet Sonic were all named highest in Initial Quality in their class.
2017 J.D. Power Automotive Performance, Execution and Layout Study
The Automotive Performance, Execution and Layout Study (APEAL) measures an owners’ emotional attachment and level of excitement across several attributes about their vehicle. The 2017 Chevrolet Bolt EV and 2017 Chevrolet Tahoe earned top spots in their class in the 2017 J.D. Power APEAL.
We feel it should also be noted that the Chevrolet Camaro and Tahoe took awards for their appropriate car segments, midsize vehicle and larger vehicle, respectively, during the J.D. Power Tech Experience Index Study. This study focuses on customer satisfaction with new vehicle technology introduced, installed, and integrated into their vehicles, and covers both premium and non-premium segments. During the survey, owners rate the technology on a 1,000-point scale 90 days after drivers take ownership. The ratings are based on the driver’s experience and usage of 35 technologies in the following categories - entertainment and connectivity, comfort and convenience, driving assistance, collision protection, navigation, and smartphone mirroring. More than 19,500 owners and lessees take part in this survey to provide a good sample population.
In addition to those J.D. Power studies, there are a couple other studies and Chevrolet models did well in those, too. The 2018 J.D. Power Customer Service Index (CSI) Study measures customer satisfaction with maintenance or repair work among owners and lessees of 1-to-3-year-old vehicles, and the 2017 Sales Satisfaction Index Study that measures customers’ new vehicle purchase experiences from product presentation to final delivery. Each survey includes feedback from 28,000 to more than 70,000 customers.
For those that forgot, a “sample population” is a group of individuals from a large population to give a standard quota of the population as a whole. In other words, if 19,500 owners/lessees rated Chevrolet well, then it’s a good chance a large percentage of the total population of vehicle owners would say the same. Chevrolet has been doing well for itself over the years. Now the question is, are you one of those smart consumers looking to shop online for a car like Chevrolet on NowCar?